CYBER MANIFESTO: Yves Saint Laurent is adding its name to the rapidly growing list of fashion brands jumping into social media. On Saturday, the French fashion house launched a Facebook page, “Yves Saint Laurent — the official page,” as well as a Twitter account. Visitors to both will find news about the brand and can follow tweets on creative director Stefano Pilati’s newest collections, projects and YSL events, as well as new campaigns and notables who have been spotted wearing the label.
For the first time, the Internet also will play a role in the launch of YSL’s Manifesto, with publication of the fifth edition slated for Sept. 12. On Sept. 1, the fashion house will launch a special microsite, which will feature an archive of previous editions, as well as a Manifesto blog monitor, and links to YSL’s Facebook and Twitter activities. On Sept. 8, the company will upload a behind-the-scenes video of Manifesto, which was shot by Inez van Lamsweerde and Vinoodh Matadin and features Christy Turlington. The entire publication also will be able to be downloaded from the microsite on the day of the launch.
— Marc Karimzadeh
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