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Memo Pad: Triefus to Gucci... L.A. Blogging...Facing the Mainland...

Gucci has tapped Robert Triefus for the newly created position of worldwide marketing and communications director, effective today.

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TRIEFUS TO GUCCI: Gucci has tapped Robert Triefus for the newly created position of worldwide marketing and communications director, effective today.

Triefus, 46, spent the past nine years as executive vice president of worldwide communications at Giorgio Armani SpA, and at Calvin Klein prior to that. He reports to Mark Lee, Gucci's chief executive officer. Triefus' appointment confirms a WWD report on July 3.

"I'm delighted to welcome Robert Triefus to our worldwide senior management team," Lee said. "His credentials speak for themselves and underline his reputation as one of the most experienced and well-respected executives in our industry, and someone who brings with him a broad and important perspective on the management and enhancement of brands." — Alessandra Ilari

L.A. DODGING: The steady marches out the door of The Los Angeles Times — of editors, publishers and literally hundreds of laid-off employees from the newsroom and beyond — lately have been contrasted with a small but purposeful number of arrivals. They're going to the soon-to-be-relaunched and already controversial monthly magazine, which has been quietly staffing up under Annie Gilbar, who a spokeswoman for the Times confirmed will serve as editor. The editorial team so far includes familiar names in the glossy magazine world, among others: Celebrity stylist Lori Goldstein began as fashion director on July 1 (though she is not working in the office fulltime), and several former House & Garden staffers are either on staff or contributing part-time, including former Testy Tastemaker columnist Mayer Rus, contributing food editor Lora Zarubin and contributing senior editor Paul Fortune, according to several sources. The launch date is September.

The caliber of the hires so far indicates a bid for legitimacy in the luxury space, and presumably the investment that goes along with it. But the magazine will compete for ad pages with a similar, long-planned effort the Wall Street Journal is launching at the same time (also with ex-House & Garden staff), and

The New York Times' T magazines, the latter of which have already brought in signifi cant revenue in a grim newspaper landscape. It also comes at a time when even the most established glossies are twisting arms to meet their numbers.

The staff is working out of former Recyclers Classifieds space — vacated after the Times sold its classified circulars last year — geographically separate from the newsroom and without its input, sources said. In June, The New York Times reported that executives were planning to put the newspaper's struggling monthly magazine under the publisher's editorial oversight, and a mild outcry about journalistic ethics, tempered by the long-grave state of affairs, ensued. Last week, the newspaper's publisher, David Hiller, left under apparent pressure from the new chairman of parent company Tribune Co., Sam Zell. Hiller had been associated with the plans for the magazine, but the spokeswoman said Gilbar would answer to the newspaper's president, Jack Klunder, and that the magazine would be under the Los Angeles Times Media Group. Like Hoy and Metromix, she said, it would be separate from the domain of Los Angeles Times editor Russ Stanton.

Klunder and Stanton did not return calls, nor did the magazine's publisher, Valarie Anderson, who had been director of fashion advertising and associate publisher of an earlier incarnation of the newspaper's Sunday magazine. The spokeswoman also said, "Annie Gilbar has been contracted by Los Angeles Times Media Group to undertake a new approach to the Sunday magazine business. She's assembling a team from fashion, interior design, culture, food and more to produce exciting issues for the latter part of the year. Stay tuned."

The spokeswoman initially claimed to be unaware of the hires; several switchboard operators at the Times said there was no Annie Gilbar working there, and late last week, staffers were instructed in a sternly worded memo not to speak with the press pending an announcement.

The New York Times also had reported that Stanton requested that the name of the magazine be changed from The Los Angeles Times Magazine, arguing that it would "lend the newsroom's credibility to a product it did not control." Sources at the magazine said the name is still being determined, but at least one staffer is using The Los Angeles Times Magazine in an e-mail signature. — Irin Carmon

FACING THE MAINLAND: Hong Kong-based luxury retailer Lane Crawford is pitching consumers in Mainland China, both through a Beijing flagship it opened last year and a new advertising campaign. Lane Crawford is featuring Chinese celebrities in its ads for the second consecutive season — a concept it calls a "continuous exploration of individual style and the transforming power of fashion."

For the new fall-winter campaign, called "the iNNOVATORs," China Chow, fellow actress Zhang Jing Chu, model Emma Pei and actor Song Ning are taking to the studio. Pop music producer Zhang Yadong, photographer Victoria Tang and contemporary artist Terence Koh round out the eclectic cast. Inez van Lamsweerde and Vinoodh Matadin shot the ads while Joe McKenna styled. The campaign breaks in September in several titles including Vogue China, the Hong Kong and Chinese editions of Elle and Harper's Bazaar as well as W in the U.S. — Amanda Kaiser