fashion-memopad
fashion-memopad

Memo Pad: Townsend Unveils Gourmet Live... Nudity Loves Company...

More than eight months after Condé Nast shuttered Gourmet, the company revealed plans Tuesday to revive the revered food magazine as a digital app.

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BEACH BLANKET INK: Sea, sweat, and…backlit screens? It’s not a exactly a hot combination, according to Tyler Brûlé, the founder and editor of Monocle, who’s launching the title’s first print newspaper edition on July 29. Temporarily dubbed Monocle-on-Med, the 60-page paper, which will be sized somewhere between a tabloid and a broadsheet, is planning a print run of 70,000 copies to be distributed in airports and international summer hot spots from Italy and Israel to Aspen and the Hamptons. Brûlé says one of the reasons behind the launch is the abiding versatility of plain old newspaper print. “I was sitting by a pool in Honolulu where there were a mix of American West Coasters and Japanese — people who should all have the latest technology and gadgets — but no one was reading off a screen. They were all engaged with proper media,” he said. “Screens don’t like direct sunlight, sweat, saltwater, or sunscreen, while a great piece of print only gets better at the beach.”

The issue, he said, will be about 30 percent ads — Swiss private bank Pictet and BlackBerry have already signed up — and will plug the gap between Monocle’s July-August issue and its September one. It will have a loose Mediterranean theme, with a combination of essays, comics, news stories, the autumn fashion collections and a survey of fashion buyers. But Brûlé is not turning his suntanned back on digital media: Monocle will also offer its annual group of audio podcasts known as The Monocle Summer Series. — Samantha Conti

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