Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Memo Pad: Tony blair's African Adventure... Filtering Out... Everyman, Everywhere...

Tony Blair, whose days as British prime minister are numbered, has been pilloried by the British press this week for his five-day trip to Africa.

fashion-memopad/news
EVERYMAN, EVERYWHERE: Just when you thought David Zinczenko was everywhere, he pops up on a game show. The Men's Health editor in chief appeared on "Jeopardy!" Tuesday night, but not as one of the contestants — he was the "answer" to a Double Jeopardy question in a category on books on nutrition. "David Zinczenko, editor of Men's Health Magazine, wrote a diet book named for these not always washboard muscles," read the clue. Contestant and four-day "Jeopardy!" champion Mehrun Etebari answered the $400 question correctly ("What are abs?"), and took home $37,900 in winnings for the day. "This proves once again that abs are the answer to everything," Zinczenko joked Wednesday.

How did a magazine editor become a part of TV trivia? According to a "Jeopardy!" spokesman, questions are crafted internally by a staff of nine writers and eight researchers; none of the questions is pitched by publicists. The researchers cull ideas from the Internet, books, magazines and their own passions. "It could have been a writer was reading Men's Health and based a category around health books," explained the spokesman. Or the writer is perhaps an abs-challenged wonk. Questions and answers are entered into a system and pulled at random for use on a show, which can take as long as two years. Tuesday's show was taped in February, but Zinczenko learned of his involvement only Wednesday morning.

Meanwhile, Zinczenko's latest midsection manual, "The Abs Diet for Women," is fast approaching bestseller lists. The book sold 9,000 copies its first two weeks in stores; 6,000 were sold last week, according to Nielsen BookScan. Comparatively, "Men, Love and Sex: The Complete User's Guide for Women" sold about 2,000 copies its first week and has moved 20,000 copies since its September release. — Stephanie D. Smith

GUIDING LIGHT:
As Mei Jingsong recently found out, a mentorship with Ann Moore has its perks. Jingsong, an editor in chief with China's Sina Corp., spent her first day with the Time Inc. chief executive officer and chairman — the event was part of the Fortune magazine/State Department International Women Leaders Partnership — getting a makeover from the In Style fashion closet and walking the red carpet for the Time 100 party at Jazz at Lincoln Center. It's doubtful the visitor paired with Xerox chief executive officer Anne Mulcahy got the same star treatment. The two-week program is intended to introduce business leaders from Fortune's Most Powerful Women Leaders summit to businesswomen from emerging countries to strengthen leadership skills. — Amy Wicks
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