Memo Pad: Tom Totally Nude - Again

What Tom Ford did five years ago for full-frontal male nudity in his ads for the M7 fragrance for Yves Saint Laurent, he's about to do for the opposite sex in the ones for Tom Ford for Men.

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Editors have spent the past two months visiting stores in Manhattan and the surrounding boroughs to find and photograph items, said Williams. He added the site wasn't done with advertisers in mind, "but obviously there will be opportunities." And so far, Bergdorf Goodman, Neiman Marcus, Nexxus and Net-a-Porter are on board. "We will frequently add more categories to our store," he added. "This is one in a series of new things we are launching."

In the same vein of more-for-the-Web, Harper's Bazaar and Marie Claire are rolling out new mobile sites today. And unlike some of their competitors, the sites are free of charge and include absolutely no banner ads. However, on Bazaar's site, visitors can download vintage covers for $1.99 and Marie Claire's mobile site will have downloadable wallpaper. Sophia Stuart, mobile director of Hearst Magazines Digital Media, said the company now has nine magazines available on mobile phones. — Amy Wicks

STAND IN: It will surprise no one that reality television involves a fair amount of artifice, and the day the hit MTV show "The Hills" took its cameras to Condé Nast's Times Square headquarters proved no different. (Cast members have been variously employed at Teen Vogue, though the bulk of shooting has been on the West Coast). Last week, the longtime receptionist on the ninth floor briefly disappeared, and word was that she was to be replaced by a more telegenic youngster. But a spokeswoman for Teen Vogue denied that was the reason. "When MTV has filmed in any of our offices we leave it up to employees as to whether or not they want to appear on camera," she said. "In the past the receptionist on the Teen Vogue floor at 4 Times Square has not wanted to be on camera and we have honored that request and had an intern sit in as the receptionist during filming." Perhaps the receptionist had her fill from her previous television appearance — when "Queer Eye for the Straight Guy" came to film a segment with GQ, also on the ninth floor. — Irin Carmon
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