Memo Pad: Tom Totally Nude - Again

What Tom Ford did five years ago for full-frontal male nudity in his ads for the M7 fragrance for Yves Saint Laurent, he's about to do for the opposite sex in the ones for Tom Ford for Men.

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"Before supplying imagery, it is usual practice for me to confirm that certain points may be carried out — size of the magazine's cover image, that it won't be altered in any way, correct credit for the issue....

"This is Pop's story, and if we didn't insist on key points, it could easily be a WWD story on Beth Ditto, or misinterpreted — I think a lot of points listed are actually helpful to you as an editor, and enable you to more readily have a great story — so everyone wins!"

Lennard later conceded that, "It is a standard Emap agreement that we send out as an insurance, particularly (as I'm sure you can imagine!) with the tabloids. However we would be quite happy to take it out of our agreement with you based on our close relationship with both yourself and WWD."

"In the past, we've been heavily burned by respected magazines and Sunday newspaper supplements that have run preview pictures and interviews from Pop — and made it look like their own work," Grand said in a telephone interview. "Pop is barely mentioned, quotes have been taken out of context, credits are inaccurate, and the photographers and celebrities that we've worked hard with have gone mad. It's very nice when people want to write about what is coming out in Pop, but it's easy for them to cross the line," she continued. "That is how these contracts come into being."   — Samantha Conti

OH, THERE ARE ARTICLES, TOO: In the ever-rushing trend for editorial Web sites to develop additional bells and whistles, is adding personal shopper to its list. On Tuesday, the site is launching Shop-a-Matic, which will debut with nearly 1,000 home items, from beds to lamps to dining room tables. And in September, the site will expand to include accessories and fashion. But while Vogue and other titles enable visitors to click through and actually buy the items they view, that won't be the case on — at least not yet. So why bother? Well, Shop-a-Matic will enable readers to view items that normally wouldn't be seen unless they went to the actual store. Even retailers such as ABC Carpet & Home surprisingly don't offer click-to-buy opportunities, said editorial director Ben Williams. Shop-a-Matic will offer details on where each item can be found, including an address and phone number — but, of course, a consumer will still have to trek to the store to buy anything.
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