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A GRAZIA COUP: While most magazines’ September issues have markedly downsized this year, as the tough economic times take their toll on advertising, the U.K. edition of the weekly fashion title Grazia appears to be bucking the trend. Earlier this week, the Bauer-owned title published the biggest issue in its four-year history, at 196 pages, 88 of which are ads. Bauer said that was a 25 percent increase on the title’s previous largest issue, a 172-page issue published last September.
Advertisers in the current Sept. 21 issue, billed as a fashion special to coincide with London Fashion Week, include Gucci, Tod’s, Burberry, Dolce & Gabbana, Jimmy Choo and Max Mara. There are also ads by mass and supermarket brands including Tesco’s F&F clothing brand, Matalan and Maybelline.
However, the magazine’s circulation hasn’t escaped the recession completely unscathed. Grazia’s “actively purchased” circulation figure, which includes newsstand sales and single-copy subscriptions, fell 2 percent to 218,302 in the six months to June, while its total average circulation inched up 0.7 percent to 228,694 during the period.
— Nina Jones