Memo Pad: Three's a Crowd on "Today Show"... Garance Doré Shoots...

Apparently, Monday was Editor in Chief Day at the “Today” show.

Club Monaco tapped Paris-based photographer and fashion blogger Garance Doré to shoot its fall look book. It’s only the second time the Polo Ralph Lauren Corp.-owned specialty chain has created a look book with models, and the company recruited a posse of bright young things to pose for the project: actress Byrdie Bell, Teen Vogue assistant beauty editor Laurel Pantin, Columbia University student Lily Kwong (a cousin of rising-star designer Joseph Altuzarra), Club Monaco women’s merchant Maria McManus, actor Luke Forbes, Dossier Journal co-founder Alex Friedman and furniture designer Jeff Raynor. Doré shot the cast in the streets of the West Village and Meatpacking District, in the style of her popular blog. “It’s a different way to live fashion than through the magazine fashion stories, which are more an ideal — and which I love,” said Doré of her street photography, in an interview published in the look book.

The company will hold a launch party at new Chelsea restaurant B.E.S. on Tuesday. In addition, a printed version of the look book will be distributed to the top 10 percent of Club Monaco shoppers when the collections begin hitting its 63 North American stores in July. — David Lipke


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