— Irin Carmon
IN THE BUFF: Bluefly, the off-price fashion Web site, is taking nudity to a level of absurdity with two TV ads that first aired on Wednesday's season premiere of "Project Runway." Nudity has been a theme in Bluefly ads previously, but there is a touch of Americana injected in this round. In one ad, it's Thanksgiving dinner with a nude woman raising a toast and her family acting as if nothing is amiss. Another spot has a woman waiting in the airport security line until she's asked to remove her shoes — the only thing she's wearing — before embarking to her gate.
The ads feature the voice of Brenda Strong, narrator of "Desperate Housewives," and were directed by Luciano Podcaminsky and created by advertising firm McCaffery Gottlieb Lane.
Melissa Payner, Bluefly's president and chief executive officer, said the ads speak to a common complaint among women: "Our closets are packed to the gills, yet we have nothing to wear."
The commercials will also run during "Gossip Girl" and "America's Next Top Model," among other shows. Previous ads depicted a woman dissatisfied with her wardrobe appearing at a party in the nude, and a couple getting ready for the theater but then dropping their tickets and clothes for another round of intimacy.
— David Moin
HALF A CENTURY: Eight years after publishing its first issue with only 16 ad pages, V Magazine recently hit the 160-page ad mark and is celebrating its 50th issue, which includes a 50-page portfolio from David Sims. Stephen Gan, editor in chief and creative director (as well as creative director of Harper's Bazaar), said the independent magazine has become "a creative showdown between photographers and stylists, but in a healthy way.