Memo Pad: They Didn't Even Watch The Oscars On The Web...

If media watchers were sobered by the fact that this year's Academy Awards telecast drew the lowest television ratings on record, the news gets even worse:...

THEY'RE ON THEIR WAY: On Thursday, Ingrid Sischy, Sandra Brant — and their traveling cat, Cassidy, flew to Paris to fit in a few shows before fashion week ends. "We're on the road right now," Sischy told WWD, declining to talk about which shows she will attend. "We'll see friends and art," said Sischy. As for the shows ahead, Chanel is this morning, and this weekend includes Alexander McQueen, Chloé, John Galliano, Nina Ricci, Lanvin and Louis Vuitton. — Amy Wicks

POLITICALLY CORRECT: Reading about Sen. Barack Obama's undergarment preferences seems to be of more interest to Us Weekly's readers than Britney Spears' custody battles. The magazine posted a excerpt on its Web site from its three-page feature on the presidential candidate late Wednesday night, slugged "Barack Obama Refuses Boxers or Briefs Question." The story generated the second-highest traffic ever for a single article on the site, second only to the news on Heath Ledger's death. In just 12 hours, the Obama story got 434,002 unique visitors and more than 3.6 million page views. The magazine's political coverage has expanded as the race between the Democratic candidates draws tighter: Three weeks ago, Us Weekly convinced Sen. Hillary Clinton to comment on her best and worst fashion moments in a Hillary-themed "Fashion Police" spread. So, John McCain, get ready — Us Weekly might be calling you next to critique your best and worst D.C. style. — S.D.S

TIME INC. IS ADDING SOME JOBS: There is at least one title hiring at the financially challenged Time Inc.: In Style. The title has added Suzanne Karotkin to its masthead as senior design editor. Most recently she was senior market editor at Harper's Bazaar and previously held editorial positions at Vogue, T: The New York Times Style Magazine, W and WWD. She will be charged with developing stories in the Life & Home section. Also, Honor Brodie was promoted to assistant managing editor from features editor. Honor will oversee the Life & Home section and also will oversee the magazine's coverage of celebrity homes, design, food, entertaining, travel and shopping. — S.D.S.
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