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THERE’S AN APP FOR THAT: Seventeen and its parent, Hearst Magazines, are joining the iPhone app rush. The teen title will allow users to check the availability of products in the magazine at stores near to them and reserve them. The app will be refreshed monthly and will include products chosen by the celebrity cover model. Actress Selena Gomez is on the September cover (there are actually three different covers featuring Gomez).
Seventeen may represent the first iPhone app from Hearst but it isn’t the only magazine with one. Over at Condé Nast, Lucky and reviews from Wired.com are available on the iPhone, while Condé Nast’s Web-only brands such as Style.com, Men.Style.com and Epicurious also have apps, and Concierge.com will launch one at the end of the month. Men’s Health and Women’s Health, published by Rodale, have iPhone apps, as does BlackBook magazine. Time Inc. has apps for People, CNNMoney, Sports Illustrated (Swimsuit app) and Golf. Meredith is slated to introduce apps for More and Parents this fall. — Amy Wicks