Memo Pad: The Understated Journal Gets Emphatic About Punctuation...

Let the inevitable comparisons to The New York Times' T begin: The Wall Street Journal's new glossy magazine has officially jettisoned the name Pursuits in favor of...WSJ.

MORE REASONS TO 'TUBE: Marie Claire, Seventeen and Good Housekeeping have launched YouTube-branded channels and more are on the way. Thanks to a deal between Hearst Magazines Digital Media and YouTube that was unveiled Wednesday, 15 Hearst print and online publications, including Harper's Bazaar, Esquire, Cosmopolitan and The Daily Green, will provide lifestyle content online, contests and allow viewers to upload personalized videos. For example, Harper's Bazaar readers will be able to view the latest on fashion and beauty, and cooking videos will be posted from the editorial staff at Good Housekeeping. A spokesman declined to discuss terms of the deal.

Hearst's Good Housekeeping, Redbook, Country Living and House Beautiful; Condé Nast's Domino and Architectural Digest, and Time Inc.'s Real Simple are also involved in a partnership with AOL. These magazine Web sites will provide monthly features for a new AOL domestic hub, called AOL Home. Channels on the Web site will be divided into decorating, entertaining, green, do-it-yourself and organize and cleaning. — A.W.

BOOK DEAL: Stacy Morrison, editor in chief of Redbook, is the latest editor to receive a book deal. After a bidding war between six publishing houses, Simon & Schuster Inc. won the right to publish Morrison's book, which will be a "prescriptive memoir" about her divorce, called "Falling Apart in One Piece." "I want to comfort those that are going through the same things," she said.

Morrison received a six-figure deal, but hasn't started writing the book. She predicts it will be published in 2009, at the earliest. She added that it will cover the times she has been "wowed and surprised by timing," such as when her husband said he wanted to leave, while they were raising an eight-month-old son and she was interviewing for the editor in chief job at Redbook. Or the time she found out her house started to flood while interviewing President Bush in the White House (the results from the interview appeared in the November 2004 issue). At this point, she said it's too early to predict whether she'll go on a book tour. — A.W.
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