Memo Pad: The Other Pfeiffer... Paula Froelich Down South... Squiring Digital...

Walter Pfeiffer, the cult, Zurich-born art photographer, is having another renaissance — this time as a fashion photographer.

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BIG IN TEXAS: New York Post Page Six editor Paula Froelich and her book, “Mercury in Retrograde,” were the toast of Dallas socials Thursday evening at the Rosewood Mansion at Turtle Creek. “I’m meeting Paula in New York and she’s going to write a book about Dallas and you’re in it, and you’re in it,” joked Trisha Boulogne, who hosted the party with friends Gigi Howard and Kim Schlegel Whitman. Bragged Howard, “We invited 75 people, and we had 100 and sold 85 books. We don’t mess around.” Apparently, Froelich doesn’t either. She’s already made a deal with MTV for an animated series based on her experiences in high school in Kentucky. “It was pretty interesting being Jewish at a convent school,” Froelich said. “I was practically the only virgin in my graduating class.” Among the guests orbiting the author were Jeanne Marie Clossey, Myrna and Kari Schlegel, Jamie and Melbourne O’Banion, Tina Craig, Elizabeth Wimpress and Susan Posnick.

— Holly Haber

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