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Memo Pad

Memo Pad: The Hard Part... Natalia's Season Off... Carter Club...

Memo Pad: The Hard Part... Natalia's Season Off... Carter Club...

by WWD Staff

Posted Monday June 18, 2007

From WWD Issue 06/18/2007

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Finally, the new owners will change the name of the company in the next couple of weeks, but don't expect something self-reflecting, like Quadrangle Media or Brownridge Media. Sources close to the deal said Quadrangle is looking for a name that reflects the subject matter of its properties. What about Dudes Inc.? — Stephanie D. Smith

NATALIA'S SEASON OFF: Natalia Vodianova
, a regular fixture in Calvin Klein ads since 2003, is being replaced in the upcoming Calvin Klein Collection campaign by Finnish model Suvi. The reason: Vodianova is seven months pregnant.

The campaign, shot by Craig McDean at Milk Studios, will also feature model Sean O. Meanwhile, many women will be happy to hear that Gabriel Aubry, Halle Berry's model boyfriend, is returning once again for Calvin Klein. He was shot at 7 World Trade Center and other street locations by photographer Mikael Jansson. And Calvin Klein Jeans is also bringing model and musician Jamie Burke back for his second season. David Sims shot Burke and Lara Stone at Milk Studios. Stone has recently popped up on the covers of French Vogue and Japanese Vogue. The Calvin Klein Jeans and Calvin Klein Collection ads will begin appearing in magazines in August, while Calvin Klein will start in September. — Amy Wicks

CARTER CLUB:
With a few coats of paint, velvet-trimmed banquettes and amusing Edward Sorel murals, Vanity Fair editor in chief Graydon Carter transformed the Twenties dowager Ye Waverly Inn into a hot spot called Waverly Inn and Garden. The SoHo restaurant still hasn't officially opened, but Carter already is said to be showing interest in opening an eatery at another historically significant site: The Oak Bar at the former Plaza hotel.

Carter could not be reached for comment, but sources said he has toured the site twice with his decorator.

Elad Properties, which purchased the Plaza in 2004 for $675 million, is painstakingly restoring sections of the hotel with landmark designation to their former 1907 glory. Elad has agreed to leave the Grand Ballroom, Palm Court and The Oak Bar intact. Elad has said it will turn 160,000 square feet into retail space for luxury brands, but retail experts have said it may be a hard sell; the windows weren't designed for retail use and the building is set back from Fifth Avenue.
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