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Memo Pad: Take That, Google...Dior's Grey Lady...

Jack Griffin’s name has become synonymous with the phrase “new revenue stream.”

DIOR’S GREY LADY: Christian Dior unveiled the fourth installment of its Lady Dior film quartet in London last week, with Marion Cotillard playing the title role of “Lady Grey,” alongside Ian McKellen and young British actor Russell Tovey. The short, set in London and directed by John Cameron Mitchell, features Cotillard playing a burlesque performer in a rococo nightclub who seduces McKellen’s and Tovey’s characters before disappearing from the scene.

“In this movie, there is something that is different than the others, there’s a very strong, young, childlike part of Lady Grey — the way she plays, the way she’s very genuine, the way she does things and she doesn’t really know all the effects she has on people,” said Cotillard after the screening at London’s Institute of Contemporary Arts.

The film will premiere at ladydior.com Dec. 8, and the accompanying print campaign for the Lady Dior handbag — which features Cotillard on the London Eye — was shot by Mert Alas and Marcus Piggott.

Cotillard said her dalliance with Dior has been something of a fashion education. “Back two years ago when I was watching the fashion shows and people would ask me things about fashion, I would totally freak out, because I didn’t know how to talk about it,” she said. “But meeting John Galliano…has made my mind open to this world and I now really see it like really true art that makes women beautiful.”

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