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Memo Pad

Memo Pad: Swapping Love Notes

Memo Pad: Swapping Love Notes

by WWD Staff

Posted Wednesday April 11, 2007

From WWD Issue 04/11/2007

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500270

The May issue drove beauty advertising up 45.8 percent over May 2006, with the help of ads from Lancôme's Hypnôse, Gucci Pour Homme II, Kenneth Cole RSVP and Avon's Derek Jeter Driven Skin Care. Also, in a first for a men's magazine, Men's Health has partnered with Walgreens for a mass retail promotion, "Get Your Groom On," to promote the awards, said Jack Essig, vice president and publisher. — Stephanie D. Smith and Amy Wicks

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