fashion-memopad
fashion-memopad

Memo Pad: Steven Meisel Shoots Cavalli Ads... Redbook's Reveal...

Clearly, Roberto Cavalli is a fan of Brazilian model Isabeli Fontana, who is back for the fashion house’s fall campaign.

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FULL DISCLOSURE: A memo on Monday from Condé Nast Publications chief executive officer Charles Townsend revealed the company has hired McKinsey & Co. to help analyze its business strategy in response to the most brutal economic contraction in years. “We must realign Condé Nast to be a successful business in an emerging economy that is now predicted to be painfully slow in recovering,” Townsend wrote to the publishing company’s staff. The memo also stated that, beginning this week, Townsend, a “team of [his] colleagues” and several consultants, including McKinsey, will work “to develop new perspectives on optimizing our approach to business, growing revenues, and enhancing our brand assets. All areas of Condé Nast will be included in the study.”

Though it could not be learned who will be on the team involved in the process, insiders expect top Condé Nast executives like chief operating officer John Bellando and human resources chief Jill Bright would be included on the team. A Condé Nast spokeswoman said, “McKinsey has just been hired and the company will be guided by their recommendations.” As for a timetable for when strategy recommendations might be expected, the spokeswoman said, “Their work has just begun.” Condé Nast previously worked with McKinsey in 2001, resulting in the moving of back-office operations to Wilmington, Del. Condé Nast is the parent company of WWD. — Stephanie D. Smith and Irin Carmon

 

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