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fashion-memopad

Memo Pad: Steven Meisel Shoots Cavalli Ads... Redbook's Reveal...

Clearly, Roberto Cavalli is a fan of Brazilian model Isabeli Fontana, who is back for the fashion house’s fall campaign.

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RETURN ENGAGEMENT: Clearly, Roberto Cavalli is a fan of Brazilian model Isabeli Fontana, who is back again for the fashion house’s fall campaign after appearing in last fall’s. Fontana, who was featured on the May foldout cover of Vogue as well as in ad campaigns for Valentino, Versace and Belstaff, appears in Cavalli’s fall ads alongside Karen Elson. Steven Meisel shot the campaign, his first for the brand. A spokesman said the media buy is “a little less than last fall,” with no Internet component, although there will be multiple-page ads in September magazines. Conceived as paparazzi snaps, the photographs of Fontana and Elson were taken inside the El Morocco nightclub, an old “supper club” theater. — Amy Wicks

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