fashion-memopad
fashion-memopad

Memo Pad: Steven Meisel Shoots Cavalli Ads... Redbook's Reveal...

Clearly, Roberto Cavalli is a fan of Brazilian model Isabeli Fontana, who is back for the fashion house’s fall campaign.

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RETURN ENGAGEMENT: Clearly, Roberto Cavalli is a fan of Brazilian model Isabeli Fontana, who is back again for the fashion house’s fall campaign after appearing in last fall’s. Fontana, who was featured on the May foldout cover of Vogue as well as in ad campaigns for Valentino, Versace and Belstaff, appears in Cavalli’s fall ads alongside Karen Elson. Steven Meisel shot the campaign, his first for the brand. A spokesman said the media buy is “a little less than last fall,” with no Internet component, although there will be multiple-page ads in September magazines. Conceived as paparazzi snaps, the photographs of Fontana and Elson were taken inside the El Morocco nightclub, an old “supper club” theater. — Amy Wicks

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August cover of Redook.

Photo By Courtesy Photo



HOPE AND JOY: The editors at Redbook are exploring new cover looks in a bid to find new ways to “broadcast our message of optimism and joyfulness every month,” said a spokeswoman — and, of course, to sell more magazines. For the August cover, this meant putting a fake crocodile texture on the logo, which was achieved by scanning a wallet from the fashion closet, against more white space and fewer cover lines. Actress Mariska Hargitay is wearing Marchesa and reveals a bit more skin than the usual Redbook cover shot. — A.W.

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FULL DISCLOSURE: A memo on Monday from Condé Nast Publications chief executive officer Charles Townsend revealed the company has hired McKinsey & Co. to help analyze its business strategy in response to the most brutal economic contraction in years. “We must realign Condé Nast to be a successful business in an emerging economy that is now predicted to be painfully slow in recovering,” Townsend wrote to the publishing company’s staff. The memo also stated that, beginning this week, Townsend, a “team of [his] colleagues” and several consultants, including McKinsey, will work “to develop new perspectives on optimizing our approach to business, growing revenues, and enhancing our brand assets. All areas of Condé Nast will be included in the study.”

Though it could not be learned who will be on the team involved in the process, insiders expect top Condé Nast executives like chief operating officer John Bellando and human resources chief Jill Bright would be included on the team. A Condé Nast spokeswoman said, “McKinsey has just been hired and the company will be guided by their recommendations.” As for a timetable for when strategy recommendations might be expected, the spokeswoman said, “Their work has just begun.” Condé Nast previously worked with McKinsey in 2001, resulting in the moving of back-office operations to Wilmington, Del. Condé Nast is the parent company of WWD. — Stephanie D. Smith and Irin Carmon

 

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