Memo Pad: Sprouting More Shoots... The Big O... Passion Of Armani...

Though Rodale folded Organic Style in 2005, fans of the magazine will be vindicated both by the green media groundswell and the fact that some of its former senior staffers are reviving the model - this time online.

MORE TO THE WEB: What happens to music and pop-culture writers whose former mainstay outlets have fallen apart? They blog. Luckily for Melissa Maerz (formerly of Spin, which has struggled in recent years with ownership and personnel issues) and Nick Catucci (formerly of The Village Voice; ditto), their new blogs will actually earn them a paycheck — and will be under the old media brand of New York magazine. Vulture, a blog launching today under the editorship of Maerz and freelancer Dan Kois, will "take lowbrow culture seriously and treat highbrow culture frivolously," according to a New York spokeswoman, in a formulation likely to confound that magazine's approval matrix. Catucci, who is already an online editor at New York, will head Agenda, a listings-focused email newsletter. The magazine's efforts online have thus far met with critical praise since launching early last fall. — I.C.
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