Memo Pad: Sprouting More Shoots... The Big O... Passion Of Armani...

Though Rodale folded Organic Style in 2005, fans of the magazine will be vindicated both by the green media groundswell and the fact that some of its former senior staffers are reviving the model - this time online.

Whitaker said he and fellow former ASME president Cyndi Stivers, who is also quietly launching a green media venture, had agreed to stay away from the topic in conversation. Still, he said, "online competition doesn't work in quite the same way as we're used to thinking of it in print….Sites that are not identical can link to each other."

Sprig will have video content, a shopping-focused database and news updates five times daily. Downtown design firm Helicopter, which recently shook up the design at Jane, is behind its visuals. — Irin Carmon

Abs architect David Zinczenko will bring his expertise on love and relationships to "The Oprah Winfrey Show." The editor in chief of Men's Health on Thursday in Chicago taped a segment on relationships for an upcoming episode. The taping is his first appearance on the show; no word on whether he gave Winfrey recipes from his new book, "The Abs Diet for Women," in between commercial breaks. Zinczenko fit in the trip to Chicago in between regular appearances on the "Today" show and penning his weekly blog for, which has encouraged readers to post more than 38,000 comments since it appeared in November. — Stephanie D. Smith

THE PASSION OF ARMANI: Giorgio Armani last week criticized H&M for its links with well-known designers, saying the much-hyped but short-lived collections treated customers "like schmucks." Lauren Goldstein Crowe of took WWD to task for quoting the designer using the slang word, saying on her newly launched blog, "Where to begin? First of all, whenever I interviewed Armani, there's been an interpreter present, so I'm wondering what ‘schmuck' is in Italian. Or did he suddenly break into English? Or should I say Yiddish?" Well, as those who have interviewed Armani know, he only speaks Italian and French. And he actually used the saucy Italian expletive "coglioni," which WWD's Italian-born staffers in its Milan office politely translated as "schmucks" because it is, after all, a family newspaper.

HOT NAMES: Us Weekly will dole out its annual Hot Hollywood awards next week to Tinseltown's best-dressed celebrities and their stylists, designers and makeup artists. The magazine will recognize Rose McGowan, Ali Larter and David Arquette, among others, and name Jennifer Lopez Style Icon of the Year. Of the laborers, Marchesa, whose dresses have draped the lithe frames of most of young Hollywood, will be named Designer of the Year, while Cristina Ehrlich and Estee Stanley, who have dressed Jessica Biel and Nicole Richie, will be named Stylists of the Year. Jennifer Meyer, wife of actor Tobey Maguire, won Jewelry Designer of the Year. The Hot Hollywood Issue hits newsstands April 25; Us Weekly will host an event for the winners at Sugar in Los Angeles the next day. — S.D.S.
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