"She's like a creature from urban mythology," said Katie Grand, editor in chief of Pop. "I remember images of her in Vogue, and hearing all about her and Axl Rose." Grand explained she met Seymour when Grand styled spring's Louis Vuitton show, in which Seymour appeared on the runway as a nurse inspired by Richard Prince's paintings. "She was incredibly inspiring," said Grand. "In our initial conversations I was sure that I wanted her to go from superglamorous to no hair and makeup, and [Seymour] was really interested in who we were working with."

Grand added that one of her favorite portrayals of Seymour in the issue, which includes images by photographers Glen Luchford, Solve Sundsbo and Peter Lindbergh, is the model going about her daily business in her Connecticut hometown, shot by artist Nigel Shafran. The shots take a peek inside her home — in which Andy Warhol's painting "Last Supper" casually hangs on the wall above Seymour and Brant's bed — and depict Seymour window-shopping in a Greenwich, Conn., jewelers and at a Pilates class. "In this age of computer manipulation, the pictures show [Seymour] as very raw, as a wife and mother," said Grand. — Nina Jones

KNOCKOFFS, EVEN IN ADVERTISING: Condé Nast has spent the last few years convincing its readers that "Fashion Rocks." Its annual magazine and television event is known for celebrating fashion — of the Vogue variety and not, say, Daffy's, which promises "high fashion and low prices." Which is why it came as a surprise to some over at 4 Times Square that bus shelters and phone booths around the city recently were decked out with ads touting "Cheap Fashion Rocks" at Daffy's. They say imitation is the sincerest form of flattery, so perhaps Richard Beckman, Condé Nast Media Group president, and his fellow colleagues didn't mind the casual connection. Beckman did not respond to requests for comment. — Amy Wicks

HIGH JUMP: The fashion world was formally introduced to artist Ryan McGinley at the Guggenheim Museum's Young Collectors Council Artist's Ball in December, and now his work will be brought to the masses with the spring advertising campaign for Converse by John Varvatos. "We wanted to create images that bewitch the viewer and engage him more than a typical advertising campaign might," said Stephen Niedzwiecki, creative director of Yard, the agency behind the campaign. The brand is continuing with its "Get Chucked" theme, but this time around, the images are intended to come across as more sophisticated. "I think that we brought it up a few notches," said John Varvatos. "We didn't want it to be as young as before." The campaign will run in upcoming issues of Vogue, GQ, Elle, V and Details. — A.W.