Memo Pad: Smoke Alarm... The Chosen Few... Winning Ways...

Magazine editors are preparing their responses to a letter sent by 41 members of Congress calling on them to stop accepting "misleading advertising" from tobacco companies. But they don't have endless time.

THE CHOSEN FEW: Harper's Bazaar's current cover girls, Paris Hilton and Nicole Richie, may be mainstays in the celebrity weeklies, but they apparently have no pull over at Forbes. Both are absent from the business title's July 2 issue, which celebrates the Celebrity 100, a power ranking that gives the most weight to a celebrity's earnings over the past 12 months, and factors in Internet presence, press clippings, magazine cover stories and mentions on television and radio. Predictably, Oprah Winfrey came in at number one, while Madonna, who created a clothing line at H&M, landed at number three. Jay-Z also cracked the top 10, with the sale of his Rocawear clothing line for $204 million. More celebrities in the clothing business on this year's list include Donald Trump (suits, ties and belts) at number 19, 50 Cent at number 32, Justin Timberlake, who is also launching his own music label came in at 34, Sean "Diddy" Combs at 43, Jessica Simpson, who hawks her own line of shoes and swimwear, landed at 60, and budding mogul Hilary Duff and her Stuff by Hilary Duff clothing line came in at 72. Models moonlighting as clothing designers also made the list. Gisele Bündchen, who has a line of sandals, is 53rd on the power ranking, Kate Moss, model and Topshop clothing designer, earned the 74th spot, and "Project Runway" moderator Heidi Klum, who also has a line of jewelry, came in at 84. Meanwhile, budding media mogul Rachael Ray came in at number 66. — A.W.

Perhaps the most succinct way to report on a lunch that awarded journalists for reporting on journalism is by simply pointing to the name of said accolades: the Mirror Awards, given by the S.I. Newhouse School of Public Communications. If business reporting in general, and media reporting in particular, is ultimately a study of power, the luncheon's attendees seemed particularly aware of its machinations Thursday. Host Meredith Vieira joked she was currying favor with the dean of the Newhouse School to help her son's chances of getting in. Rem Rieder, editor of the American Journalism Review, accepted his publication's award for overall excellence by expressing surprise — "because we were seated in Secaucus [N.J.]."
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