CLOSE, BUT NO CIGAR: Wall Street Journal managing editor Marcus Brauchli informed his staff Thursday that "Richistan" author Robert Frank would be named news editor, writing for several sections of the paper and continuing his Wealth Report blog. What he did not say was that Frank, who has long been the only name floated to edit the paper's Pursuits magazine planned for September, would not be named its editor in chief. Instead, Brauchli said Frank "will be an adviser to the team that is developing a magazine about luxury and wealth." Sources at the Journal said higher-ups are interviewing candidates to lead the magazine, possibly from outside the Journal, with the aim of finding someone with magazine editing experience. — Irin Carmon
EXEC MOVES: Condé Nast isn't the only media company making promotions this week. Hachette Filipacchi Media said Thursday that Todd Anderman, former president of Maxim Digital, has been hired as senior vice president, digital media, reporting to executive vice president and chief operating officer Philippe Guelton. Anderman succeeds Marta Wöhrle, who left the company to become a consultant. Additonally, Nick Matarazzo, executive vice president and group publishing director for Hachette's Men's Enthusiast Network (a group that includes Boating, Car and Driver and Road & Track, among others) will now add executive vice president of integrated sales and marketing to his current responsibilities. At Hearst Magazines, Liberta Abbondante will join as senior vice president of consumer marketing. Abbondante was most recently vice president of circulation marketing for Dow Jones & Co. Finally, Alpha Media Group named Julien McNab executive editor and producer of blender.com. McNab joins from the cable television world — he was senior producer at VH1/MTV Networks, and was interactive programming producer for FUSE/MuchMusic USA/Cablevision prior to joining blender.com. — S.D.S.