Memo Pad: Send the Check... Separate Tasks... Experience... - Fashion Memopad - WWD.com

Memo Pad

Memo Pad: Send the Check... Separate Tasks... Experience...

Memo Pad: Send the Check... Separate Tasks... Experience...

by WWD Staff

Posted Friday October 05, 2007

From WWD Issue 10/05/2007

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Charlize Theron

Photo By WWD Staff

SEND THE CHECK: After Charlize Theron was sued by Raymond Weil earlier this year for allegedly violating her contract by wearing another company's timepieces in 2006, one would have thought the Oscar-winning actress would have been cautious about jumping into another jewelry or watch deal. But clearly, money talks: Theron has signed on to be the face of the jeweler Breil Milano's latest campaign. And it appears both sides have learned a valuable lesson: Theron doesn't even have to wear its products outside the ads, confirmed a Breil Milano spokeswoman. Theron obviously doesn't come cheap, though: the estimated budget for the worldwide campaign for 2007 is more than 15 million euros, or $21 million. The ads, shot in Los Angeles, will be seen in the U.S., as well as Italy, Germany, Spain, Portugal, France, Holland and the U.K. — Amy Wicks

SEPARATE TASKS: Does The Newspaper Guild's proposed new contract with Time Inc. run counter to the new world order where journalists have to write for both print and the Web? It appears it might. The two parties last week reached a tentative agreement for a three-year contract that includes guaranteed annual pay raises, and changes to severance packages and other benefits to Guild-protected employees. One of the additions is a stipulation that prevents management from demanding that print reporters must write for the Web. The magazines under Guild protection include People, Time, Fortune, Fortune Small Business, Sports Illustrated and Money.

The contract clause comes after Fortune managing editor Andy Serwer and Time managing editor Richard Stengel sent memos to their staffs this summer that said print reporters were required to write for the Web; Stengel wrote at the time that performance evaluations of every Time writer, correspondent and reporter would include Web contributions. Though most reporters these days write for both print and online, The Guild, which does not protect dot-com employees, took issue with Serwer and Stengel's demands.

As part of a settlement between Time Inc. and The Guild on the issue, the new contract says Time Inc. will ensure Web site work will be voluntary for Guild-covered employees, and "there will no negative impact on any employee for not volunteering to do Web site work." It also says the company will "grant Guild coverage to any Web site employee who 'routinely or regularly' performs 'any work or services for any entity covered by the contract,'" and will cover magazine employees who are transferred to the Web sites. Finally, the contract says, "Time Inc. will issue a new memo that supersedes the previous two memos."
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