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Sandra Bullock’s secret baby has turned into a big cash cow for People magazine.

Cover of People

Cover of People

Photo By Courtesy Photo

A BABY AND A SCANDAL — THE PERFECT MATCH: Sandra Bullock’s secret baby has turned into a big cash cow for People magazine. The special double issue on newsstands now, which features a smiling Bullock holding baby Louis on the cover, has sold about 2.8 million copies, according to insiders. The issue, which also features the magazine’s annual “World’s Most Beautiful People” list, sells for $4.49 a pop. And the money won’t stop rolling in for a while, as Bullock’s cover will remain on newsstands for another week and a half. Could this turn out to be one of People’s most successful covers ever, topping the Michael Jackson tribute issue last summer, which sold a little more than 2.8 million copies, and the photos of Brad Pitt and Angelina Jolie’s new twins that were published back in August 2008? Early estimates are pointing in that direction, although the Bullock cover is unlikely to top People’s all-time bestsellers on the deaths of Princess Diana and John F. Kennedy Jr. A spokeswoman could not be reached for comment. — Amy Wicks

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