fashion-memopad
fashion-memopad

Memo Pad: Self-Gratification... Barnett's New Berth... Raiding Their Closets...

There seem to be few places where editors won't go these days to push their magazines.

fashion-memopad/news
SELF-GRATIFICATION: There seem to be few places where editors won't go these days to push their magazines. Just ask Lucy Danziger, editor in chief of Self, who will be in Cincinnati today — not to visit hometown heavyweight advertiser Procter & Gamble, but instead to be the keynote speaker to kick off the annual Pure Romance 2007 training weekend. For the uninitiated, Pure Romance has a similar business model to Avon or Mary Kay — except that instead of in-home skin care parties, Pure Romance consultants sell sex toys and products with names such as Ex-T-Cee and Mini Nights of Passion. "Self empowers women to take care of themselves, take time for themselves and have a happy and healthy love life. These topics perfectly dovetail with the message of Pure Romance," said Danziger. Some speculated this could be the beginning of a beautiful friendship between Pure Romance and Self, although a spokeswoman at the magazine said no formal plans are in place. So clearly readers shouldn't expect any titillating cover mounts at the moment. Separately, the Condé Nast title is about to raise its rate base for the first time in two years. Starting with the January issue, Self will increase its rate base to 1.45 million from 1.4 million. — Amy Wicks

BARNETT'S NEW BERTH: Ex-Teen People managing editor Amy Barnett is back on the magazine scene, but in a rather unlikely place. She'll be taking on deputy editor in chief duties on a temporary basis at Harper's Bazaar, a Hearst spokeswoman confirmed. Her arrival comes after deputy editor in chief Sarah Bailey returned to London, and acting executive editor Margi Conklin decamped to edit the New York Post's Page Six: The Magazine. After Barnett's removal from the top post at Teen People in 2005, she was given a corporate title, which she held for about a year. Her first book, "Get Yours: The Girlfriends' Guide to Having Everything You Ever Dreamed of and More," will be released next month. — Irin Carmon

RAIDING THEIR CLOSETS: More magazine may have stumbled on a money-saving strategy for fashion shoots. Instead of hiring models, just ask women to wear their own clothes and shoot them. While the thought might terrify some stylists, the title hedged its bets in an upcoming September spread: It invited women from the fashion and beauty worlds to pose. "We love to show women who can really afford the clothes in our fashion pages," said editor in chief Peggy Northrop. Among others, the spread features Dianne Vavra, vice president of public relations at Dior Beauty; jewelry designer Temple St. Clair; Mark global president Claudia Poccia; LVMH perfumes and cosmetics chief executive officer Pamela Baxter, and Estée Lauder worldwide president Thia Breen. Wolfensohn and Co. managing director and Mayor Bloomberg companion Diana Taylor, and "Money Honey" Maria Bartiromo also appear. In addition to raiding their own closets, of course the women had their picks of More's called-in racks. "This is the way women really shop. They look at their style and have pieces they already love, then they add to it," said Northrop. More's September ad pages are up 24.3 percent from last year, bringing its total year-to-date ad gain to 17.8 percent. — I.C.
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