Last summer, Chris Allen, Cooking Light's publisher, discovered that one of his sales assistants had "quite the voice," and that a few account managers at Cooking Light and sales staff at Southern Progress had musical pasts. Way Past Close was born, and made its debut last year at a bar called Channel 4, near Time Inc.'s Midtown office. The event at Connelly's was billed as "Bridge to Birmingham," and, accordingly, the edit staff based there was in attendance. There was swing dancing and camera-phone snapping, and some of the dancers and snappers might even have been the invited advertisers. "We're not that good," said Allen modestly, "but we're good enough." — Irin Carmon
Memo Pad
Memo Pad: Second Opinion... Jagger Jigsaw... A little Light Music
by
Posted Wednesday April 18, 2007
From WWD Issue 04/18/2007
Last summer, Chris Allen, Cooking Light's publisher, discovered that one of his sales assistants had "quite the voice," and that a few account managers at Cooking Light and sales staff at Southern Progress had musical pasts. Way Past Close was born, and made its debut last year at a bar called Channel 4, near Time Inc.'s Midtown office. The event at Connelly's was billed as "Bridge to Birmingham," and, accordingly, the edit staff based there was in attendance. There was swing dancing and camera-phone snapping, and some of the dancers and snappers might even have been the invited advertisers. "We're not that good," said Allen modestly, "but we're good enough." — Irin Carmon





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