SECOND LIFE: When Condé Nast Portfolio folded last month, Advertising Age reported the magazine’s companion Web site, Portfolio.com, might stay alive in some form. But one high-level executive at the time shot down second-time-around prospects for the site, explaining Condé Nast only has brands with both Web and print properties. Well, it did until now. On Wednesday, the company said American City Business Journals, a division of Condé parent Advance Publications, would take over Portfolio.com. The financial site’s business and editorial divisions will be overseen by Bizjournals.com, which operates the Web sites for ACBJ’s 40 city business newspapers. J. Jennings Moss, who was a Portfolio.com deputy editor, will oversee the site’s editorial content, and Alan Ives, executive vice president, sales Bizjournals.com, will spearhead the business side. Though ACBJ is based in Charlotte, N.C., Portfolio.com will be based in New York at Condé Nast’s 750 Third Avenue offices. Under ACBJ, Portfolio.com, which had generated 4 million page views a month, will include archives from Portfolio’s print and digital issue, as well as content from other Condé Nast sites including wired.com, golfdigest.com, and WWD.com.
— Stephanie D. Smith
fashion-memopad
fashion-memopad
May 21, 2009
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When Conde Nast Portfolio folded last month, Advertising Age reported the magazine's companion Web site, Portfolio.com, might stay alive in some form.
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