Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Searching For Those People Still Spending... Cavalli's New Quartet...

Luxury brands need to do a lot more than simply post their ads online if they want to get noticed on the Web.

fashion-memopad/news
— A.W.

ROAD SHOW:
Interview owner Peter Brant and co-editorial director Glenn O'Brien brought their revamped magazine to the "Charlie Rose Show" Wednesday night, discussing the title's new direction and the influence of its creator, Andy Warhol, who would have been 80 this year. The two also shared the stage with contributing fashion editor (and Brant's wife) Stephanie Seymour, and Marc Jacobs, who appears in a white wig as Warhol on Interview's June/July cover (Brant Publications' other editorial director, Fabien Baron, missed the taping two weeks prior because he was stuck at a shoot). The quartet discussed how Warhol's impact on society translates today, including the concept of business art. "Andy was the first artist who really understood that to compete in a corporate world you had to be a corporation," said O'Brien. "You have to have your team and your company. That's the change, probably the most profound change he made in the art world. Now you see artists like [Takashi] Murakami, who Marc has worked with, and Jeff Koons, they employ a couple hundred people. The idea of the starving artist in his lonely garret, it doesn't apply anymore."

Jacobs also believed Warhol's mantra of everyone having their 15 minutes of fame is prevalent in the Internet age. "You turn on the television and everyone is famous for 15 minutes. You turn on the Internet or YouTube or Google or whatever. You can Google anybody," Jacobs said.

The Interview team also talked about the title's upcoming redesign with its September issue, which Brant and the company have said will incorporate more of its original format — "more humor, more glamour," as Seymour described last night. Jacobs said what could result is Interview being yet again like "a cool accessory." "Now more than ever, a magazine has to perform in that way. If it's visual language and it's content, you've got this great accessory that's rich and full, but it also looks sort of cool," he said.

— Stephanie D. Smith
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