fashion-memopad
fashion-memopad

Memo Pad: Scarlett Mark Two... Not For Sale... Yurman's New Face

For her sequel as the face of another Louis Vuitton campaign, Scarlett Johansson played a role with which she's extremely familiar.

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A fan of outdoor advertising, Arnault said he would seek out premium, large-scale spaces. Vuitton also is keen to ramp up its online advertising presence, although Arnault lamented a lack of quality luxury portals. — Miles Socha

NOT FOR SALE:
Time Inc. is not up for sale and there are no plans to spin off the company anytime soon, said Ann Moore, chairman and chief executive officer, during a talk Wednesday at a breakfast with the Magazine Publishers of America. But never say never: Moore went on to offer a bit of advice for the Time Warner suits who may have been listening: "If you're going to spin me off, you better get a good price."

On that note, the Time Inc. ceo discussed the division's many digital expansions, adding that Sports Illustrated is predicting that 18 percent of its overall revenues will come from digital this year. She added that Time Inc.'s digital strategy is simple: Build a great product, build an audience and then monetize that audience.

But in addition to lauding the division's successes, she didn't hesitate to point out failures, such as Office Pirates, a now-defunct Web site that provided a humorous spin on corporate America. Moore also touched on the layoffs that took place earlier this year and made it clear to the reporters in the room that she was disappointed in the press coverage surrounding the closure of several bureaus. While fielding questions on the topic earlier this year, she said no reporter ever asked why People had an Austin, Tex., bureau in the first place.

Moore went on to praise the division's new Web sites, but said more work needs to be done on those for the women's service magazines, such as In Style. "We're working on that now." And in the near future, Moore said an editorial audit will commence. The last one, which she referred to as a "checkup," was done a few years ago and resulted in unspecified changes and layoffs. — Amy Wicks

YURMAN'S NEW FACE:
David Yurman has tapped Natalia Vodianova, longtime model for Calvin Klein, to join Daria Werbowy and Kate Moss for the jeweler's fall ad campaign. Peter Lindbergh shot the trio in St. Barth's in April and the images will run in the fall issues of most major fashion titles. — A.W.
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