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A NEW MODEL: After partnering with designer Roland Mouret and Victoria Beckham in their fashion ventures, Simon Fuller’s 19 Entertainment is further cementing its style credentials.
The company said it has taken a 51 percent ownership stake in London-based Storm Model Management, the agency that launched Kate Moss’ career. According to 19, Storm’s founders Sarah Doukas and her brother, Simon Chambers, were in talks with the company for the past year. Fuller’s company said the deal will “help create new joint entertainment platforms for its talent, as well as developing the Storm brand in new and exciting directions.” A spokeswoman for 19 declined to comment on what the company paid for the stake in Storm, which manages models including Lily Cole, Jourdan Dunn and Eva Herzigova.
Fuller, who is famed for creating the “American Idol” format and launching the Spice Girls, said the deal will allow Storm and 19 to “push the boundaries, blur the lines and redefine what a model agency should be in this fast moving world, where fashion is playing an increasingly important role in setting and reflecting cultures and tastes.” The 19 spokeswoman said the company isn’t disclosing specific details of ventures between the two companies at this stage.
Alongside the company’s partnerships with Mouret and Beckham, 19 Entertainment’s other fashion projects include Fashionair, a multiplatform fashion media Web site Fuller launched with Sojin Lee, which will be unveiled to consumers in September, and a partnership with Claudia Schiffer to represent her name, image and brand rights. Fuller’s 19 Entertainment is a division of CKX Inc., which is quoted on Nasdaq. — Nina Jones