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KINSLEY KICKS IN: Atlantic Media has been called the New York Yankees of media companies for its strategy of poaching high-profile, high-traffic voices like Andrew Sullivan and Marc Ambinder (who now blog alongside some homegrown voices, too). On Friday, the company, which publishes The Atlantic magazine, revealed it was adding Michael Kinsley to its lineup to write a media column and launch an unspecified digital media property early next year. (A spokesman declined to elaborate, and several insiders professed ignorance on the new venture.) Kinsley founded Slate and was editor of The New Republic, Harper’s and The Los Angeles Times’ opinion pages. Not long ago, he griped in The New Republic about his Time columnist contract going unrenewed.
And what about Michael Hirschorn, who until recently wrote the media column for The Atlantic, including one about The New York Times’ financial prospects that kicked up a storm? Hirschorn told WWD he was ceding to time pressures from his production company, Ish Entertainment, working with the likes of Paris Hilton and Ed Burns. “I am going to remain a contributor and write when ideas arise and time frees up,” he said. — Irin Carmon