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The fashion world may be enamored with bloggers — but not when they post future advertising images without permission.

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The Celine campaign.

Photo By Courtesy Photo

SAVING FACE: The fashion world may be enamored with bloggers — but not when they post future advertising images without permission. Images from the spring-summer campaigns from the likes of Dior, Balenciaga, Celine and others have been circulating on Modelinia, Fashionologie and other sites this week, ahead of their appearances in February magazines, causing puzzlement and consternation at some design houses. Fingers have also been pointed at the new blog of Love magazine, which acknowledged some ads — including those of Loewe and Givenchy — were posted with the blessing of designers, while others were snatched from fellow blogs. “This was a genuine human error, made in enthusiasm, and it was certainly never our intention to upset anyone, in particular designers we hold in such high esteem,” Love editor in chief Katie Grand said, assuring “practical steps have been taken to ensure no unauthorized campaign content can appear on the blog at any point in the future.”

Meanwhile, no famous faces were revealed chez Celine. Instead, for the French house’s first campaign in a year, designer Phoebe Philo kept faces out of the frame altogether to emphasize the intricate details and heighten the subtle luxury of her debut runway collection for spring-summer. Juergen Teller shot the campaign in London last October in his unblinking style, using a variety of models: Carmen Kass, Lisanne de Jong, Jacquelyn Jablonski and Valerija Kelava. Kass may be visible in a forthcoming spot focusing on Celine’s eyewear. The media budget was not disclosed, but was characterized as well above 2008 levels and destined for titles throughout Asia, the Middle East and Europe. In the U.S., Vogue, W and Harper’s Bazaar will carry the spots.

— Samantha Conti and Miles Socha

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