Memo Pad: Round 'Em Up... Goofing Off... Women, Then Men...

The December issue of Maxim will introduce someone old and something new. Albert "A.J." Baime will return as an executive editor.

Jason Schwartzman in the Band of Outsiders ad

Jason Schwartzman in the Band of Outsiders ad.

Photo By WWD Staff

ROUND 'EM UP: The December issue of Maxim will introduce someone old and something new. Albert "A.J." Baime, who worked with editorial director Jim Kaminsky at Maxim in the late Nineties, will return as an executive editor. Baime was articles editor at Playboy for four years and before that was executive editor at Boston magazine. Baime will replace Michael Dolan, who resigned and left the magazine after closing the December issue, which includes a new look, new sections and more mature humor.

And for those wondering what Kaminsky did in between stints at Maxim, he explains his jobs at Playboy, Rolling Stone and Men's Journal in the issue's editor's letter, his first since his return. "...I left for a time and wandered," he wrote. "I ran a nostalgia-drenched 'adult' mag owned by a septuagenarian in a mansion; I worked at a renowned rock/politico book and then at a monthly obsessed with adventure and shirtless men." Kaminsky's critiques of his former Wenner stomping grounds were gentler than Jann Wenner's comments about his former employee to BusinessWeek's Jon Fine earlier this month: "I'm glad he left," he said bluntly of Kaminsky's decision to leave Men's Journal after only seven months.
— Stephanie D. Smith

GOOFING OFF: Hollywood insider Jason Schwartzman is an Outsider now. Fresh from promoting his latest film, "The Darjeeling Limited," the quirky actor can now be seen modeling L.A. brand Band of Outsiders. Band founder and designer Scott Sternberg explained that after Schwartzman wore a Band of Outsiders tuxedo at the London premiere of "Darjeeling," he asked the actor to model his holiday collection for the fashion brand's Web site and look book. "Jason said 'Yes,' with no celebrity bulls--t," recalled Sternberg, one of this year's nominees for the CFDA/Vogue Fashion Fund, the winners of which will be revealed Thursday night at 7th on Sale. Sternberg based the capsule collection on the Robert Redford film "Downhill Racer" and shot the mini campaign at a Hollywood prop house, where Schwartzman made good use of such stylish junk as deer antlers and ski boots, as well as a real bulldog named Arrow. "It was just like, 'Jason, goof off,'" Sternberg said, "and he'd grab a prop and act like a goof. That was the day — tons of fun."
— Kevin West
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