Memo Pad: Roll of the Dice... Musical Chairs... Serious About Green..

Like every other conventional publisher, Hearst is gambling on the Web.

SERIOUS ABOUT GREEN: Magazines have gone green — or at least many of them produce one green-themed issue per year — and now the fashion industry appears to be next in line. Liz Claiborne is currently in "very serious green discussions," about its "physical surroundings and production of apparel," and has hired consultant William McDonough on the matter. Tim Gunn, chief creative officer at Liz Claiborne, spoke on the green topic during Cosmogirl's Kiss of Approval awards breakfast Thursday. Talk then shifted to magazine covers and editor in chief Susan Schulz said, "I wish we could get a gorgeous model [on the cover] and make someone's career, but I can't risk that." She said "cleaner" celebrities, like Miley Cyrus ("Hannah Montana") on the April cover, and Zac Efron and Ashley Tisdale of "High School Musical 2," for the September issue, have sold well, "but that could change on a dime," she admitted. "Sometimes it's all about timing." — A.W.

SUNDAY SIX: With a separate staff from its namesake, Margi Conklin says Page Six the Magazine is a separate entity from its New York Post daily bretheren. "We're a lifestyle magazine. We're not breaking hot news on Britney Spears or Lindsay Lohan. It's a breezy, fun read that you take to brunch."

The premiere issue, which arrives Sunday, will be fashion-heavy. The issue includes a feature on the top 25 best-dressed women at New York Fashion Week that names journalists, patternmakers and celebrities. "You'll find Anna Wintour, but perhaps some lesser-known names in the journalism realm as well," said Conklin.

The new weekly version will be the first time Page Six the Magazine has used original photography for its own stories — it shot Christie Brinkley in her Hamptons home and the stars of the new CW series "Gossip Girls" for its cover story. Kelly Killoren Bensimon will pen a twice-monthly column (two additional columnists are soon to be announced). Regular features will include a weekly look into a stylish New York woman's apartment and stories on money and power in New York.

While just four staffers put out three earlier versions of the magazine, Conklin, who joined Page Six the Magazine in July from British start-up Grazia, hired 20 employees, several from defunct Jane. Former Jane lifestyle editor Katy McColl will write the next cover story. Former FHM creative director Ian Knowles oversaw art direction for the launch issue. Though the staff is mostly separate from the New York Post, writer Maureen Callahan joined Page Six the Magazine full-time as a contributing editor, while the paper's features reporter Danica Lo will contribute lifestyle articles.
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