fashion-memopad
fashion-memopad

Memo Pad: Role Call... Glossy WSJ. Increasing Circulation...

“Gossip Girl” cast Teen Vogue editor Amy Astley for a scene on the popular show.

ROLE CALL: Looks like Amy Astley is ready for her “Gossip Girl” close-up. The Teen Vogue editor in chief spent Tuesday with Blake Lively and company on location at the IAC building filming a scene for the CW soap that is tentatively slated to air in March. In it, Astley will appear as herself while attending a show for character Eleanor Waldorf’s new junior clothing line. (Astley tells Waldorf she’ll be giving the collection good ink in the magazine.) Real-life social fixture Helen Lee Schifter and Schifter’s 14-year-old daughter, Storey, also will make guest appearances in the episode. Astley joins a growing list of fashion personalities who have been featured on the series — including Michael Kors, Tory Burch, Tinsley Mortimer, Georgina Chapman and Nacho Figueras. A spokesman for Teen Vogue said Astley was initially approached by the show’s producers and has no plans to write about her experience in an upcoming issue.

— Amanda FitzSimons



MORE FREQUENCY: Beginning in March, The Wall Street Journal’s quarterly glossy magazine WSJ. will raise its circulation to 1.6 million from 800,000 and increase its publishing schedule to six issues a year. In addition to being available to all subscribers to the Journal in the U.S., WSJ. will be sold on newsstands. Issues will run in March, May, June, September, October and December. According to a statement, the magazine has attracted 64 new advertisers to the Journal franchise. In September, the Journal said it planned to do four issues next year plus two online-only issues, while now all the issues will be print based.

— Amy Wicks



STILL ON RETAIL: Even though Fortune magazine’s retail reporter Suzanne Kapner took the offer of a Time Inc. buyout, a magazine spokesman insists the title will provide the same level of coverage of the industry next year (albeit on a small scale — Fortune has reduced its frequency to 18 issues, from 25). This somewhat contradicts insiders who believe the magazine will narrow its focus to more core subjects such as finance going forward. Further evidence of Fortune’s continued focus on luxury and retail is that the title still intends to publish its annual Business of Style issue next September, now under new assistant managing editor Leigh Gallagher. The hiring of Kapner and an expanded Business of Style issue from 2007 marked an increased drive by Fortune to lure more luxury and fashion advertising. Overall, the Time Inc. title will be working with a smaller staff. It’s been reported that more than two-dozen employees were laid off.

— A.W.

 

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