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The effort to build the Conde Nast Media Group into a group-buy powerhouse has found another stage - literally.

The Saks fall ad campaign

The Saks fall ad campaign.

Photo By WWD Staff

ROCK ON, RICHARD: The effort to build the Condé Nast Media Group into a group-buy powerhouse has found another stage — literally. The long-buzzed-about "Movies Rock" will be a cinematic version of the three-year-old "Fashion Rocks," with its own televised event and magazine supplement. Produced in collaboration with the Producers Guild of America and the Entertainment Industry Foundation, the two-hour event will take place at the Kodak Theater in Los Angeles on Dec. 2 and air on CBS sometime afterward. "Fashion Rocks" takes place in September.

While the magazine component of "Fashion Rocks" was edited by Vogue contributing editor Jonathan Van Meter, the editor in chief of the "Movie Rocks" supplement will come from outside of Condé Nast. Under the editorial direction of Vanity Fair editor in chief Graydon Carter, the supplement will be edited by Hollywood producer Mitch Glazer, who started out in print writing about music. Close friends Carter and Glazer once unsuccessfully shopped around a proposal for a movie based on a Vanity Fair article, and Glazer and wife Kelly Lynch cohosted a party in Los Angeles for Vanity Fair's Hollywood issue earlier this year.

Condé Nast Media Group president Richard D. Beckman said the show would have "great contemporary performers interpreting the movies, plus video clips packaged to tell the story of music and film." He said the plan was to have a major Internet portal stream the show, and to do a red-carpet preshow with a cable channel. (Last year, the E Network broadcast a "Fashion Rocks" red-carpet show.) "Then we'll bundle on behalf of the advertisers who purchase print advertising in the magazine a modicum of product placement within the show," he said. The group also is negotiating with a wireless partner, but Beckman said it was too early to name it. As in the case of "Fashion Rocks," Citibank and Chevrolet will be involved as sponsors of "Movies Rock."

Ratings for the "Fashion Rocks" specials on CBS have not been awe-inspiring. "As a lover of music, I'm sad to say that there's not a great audience of music lovers on prime-time TV," Beckman admitted. ("American Idol," perhaps?) "But the forecast for 'Movies Rock' is a higher rating; it appeals to a broader audience, and the December timing should draw a higher rating."
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