RICHER READERS: Ad pages may be down at fashion magazines, but household income at many titles appears to be on the rise — perhaps because those are the people not cutting back on buying magazines in the recession. Elle led the way, with household income among women up 11.9 percent to $77,292, according to Mediamark Research and Intelligence’s new fall report. Harper’s Bazaar was right behind Elle, up 10.6 percent to $69,089, followed by Vogue, which rose to $68,143, while Cosmopolitan was up 5.6 percent to $61,232. InStyle reported a 4 percent gain to $84,112, Allure’s household income rose 3.3 percent to $65,677, and Glamour and Lucky were both down 2.5 percent to $67,555 and $82,732, respectively. Meanwhile, a few titles reported modest declines in household income, with W down 7.7 percent to $81,816. Town & Country fell 7.4 percent to $60,193 and Marie Claire posted a 5 percent decline, to $74,116. — Amy Wicks
fashion-memopad
fashion-memopad
November 17, 2009
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Ad pages may be down at fashion magazines, but household income at many titles appears to be on the rise.
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