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— Irin Carmon
FREE ART: Esquire has been quiet so far in celebrating its 75th anniversary, save for reserving two special covers in February and May and page 75 of each issue to showcase years of Esquire content. For example, Esquire chose not to throw any kind of soiree during the recent Milan Men's Fashion Week, when all the heavy-hitting retailers and designers were in town. (Could L'Uomo Vogue's 40th anniversary bash this week in Milan have given the Esquire execs second thoughts?) "When you embark upon a yearlong celebration, you don't want to peak too early," explained vice president and publisher Kevin O'Malley. But some commemorative bells and whistles are already under way, to be unveiled as its October issue hits newsstands.
In print, Esquire will name the 75 most influential people of the 21st century — everyone from fashion designers to movie stars, businessmen to athletes. To bring the package to life, Esquire and Hearst commissioned Chicago-based sculptor and artist Lincoln Schatz to create a piece called "Portrait of the 21st Century," where the subjects will create their own performance art through digital imaging and computer software. Schatz created a 10-by-10-foot translucent cube in the atrium of the Hearst Tower outfitted with 24 cameras. The subjects choose to do whatever they want for about an hour, working with Schatz to develop a narrative from their performances. The cameras feed images of the performances to 24 different computers, which then select the images randomly in a procession of overlapping videos.