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MARTHA STEWART IN MANILA: Martha Stewart may have been denied a visa to the U.K. because of her criminal record, but she's very much welcome in the Philippines. The first overseas edition of Martha Stewart Weddings will hit newsstands in the Philippines starting in September in a venture with Summit Media. Last year, the Manila-based media conglomerate introduced Town & Country Philippines, the first foreign edition in the history of the 160-year-old magazine. Summit Media has more than 23 titles in its stable, including the Philippine editions of Cosmopolitan, Marie Claire, Seventeen, FHM and Good Housekeeping.
Weddings are big in the Philippines, in size and in production. A local edition makes perfect sense, said Tara Santos, associate publisher of Martha Stewart Weddings Philippines, since "Martha Stewart Weddings has set the standard of weddings in the world, and we are proud to bring this to the Filipino bride."
In addition to Martha Stewart Weddings, there are two other local bridal magazines — Metro Weddings and Dream Weddings. Ingrid Chua-Go, former managing editor of Metro Weddings, explained that the wedding magazine industry is flourishing because there is a shift in who pays for the event. Traditionally, it was the parents of the groom, but couples getting married nowadays tend to foot the bill. "The local wedding magazine caters to the modern bride who would like to be as involved as possible in her wedding because she and her future husband are paying for it. She wants to know the current trends, and looks to the magazines for new ideas, and finds ways to cut cost without sacrificing quality," said Chua-Go.