Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Memo Pad: Puma's Revealing Video Campaign... Hearst Moves...

Should the financial markets take another plunge, Puma is offering market watchers a silver lining: the nearly bare flesh of nubile models.

fashion-memopad/news



ONLINE RENEGADE: WSJ., the year-old glossy magazine from the Wall Street Journal, is branching out — and going against conventional Web wisdom in the process. While the title will continue quarterly print publication, next year it will add two online-only issues to the editorial calendar, going live in July and October to bridge the print issues. The bulk of the material will go live all at once, with some updated content in between, rather than being parceled out gradually, as online titles now do to generate regular visitors.

Editor in chief Tina Gaudoin said the magazine already had experimented with two smaller online-only issues that were “well received” by readers and advertisers, and that the forthcoming issues would include many of the same departments seen in the print edition. Asked if the online-only issues specifically would be adapted for the Web, Gaudoin replied: “They’ll be specifically adapted in the sense that it’ll be online. It will include the same length, the same quality, the same integrity as the magazine.” She said she is still deciding whether fashion well shoots would be produced for the Web. — Irin Carmon

Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or