fashion-memopad
fashion-memopad

Memo Pad: Bottega Veneta Targets Newspapers... Brit Spears Again...

Forget new media darlings. Bottega Veneta is a print believer — and newspaper print at that.

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PRINT IT: Forget new-media darlings. Bottega Veneta is a print believer — and newspaper print at that, contrary to media trends (see item, above). The luxury company has turned to Steven Meisel to shoot its fall-winter 2009 ad campaign and, for the first time, Bottega will aggressively advertise in newspapers globally starting in September. Some titles include The New York Times, Wall Street Journal, London Times, Financial Times, International Herald Tribune and Yomiuri Shimbun. Single still-life shots of the brand’s iconic handbag designs such as the Cabat, the Veneta or the Knot will run in the newspaper ads. The campaign, which was shot in New York in March, will break in magazines in August. As for the images, creative director Tomas Maier said, “I admire the intelligence that [Meisel] brings to fashion.…He approaches clothes with an understanding of the women who wear them and an awareness of the cultural context in which fashion exists.” — Luisa Zargani

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