Bauer reorganizes at one title as it invests in another — in September, the company will launch a twentysomething women's weekly, Cocktail. Bauer is staffing up the magazine and recently appointed Audrey Razgaitis as creative director. Razgaitis joins from Cocktail's sister title In Touch, where she held the same position.
— Stephanie D. Smith
FOR A CAUSE: Phillips-Van Heusen Corp.'s Arrow brand will shoot the second installment of its fall ad campaign at Ellis Island this weekend. A random group of celebrities who all claim family ties to Ellis Island will be photographed by Richard Phibbs, including Kristen Cavallari from MTV's "Laguna Beach," singer Katharine McPhee and Elliott Gould. The celebs, along with "real" Americans, will appear in Arrow's first national ad campaign in four years, launching in print, billboards, cinema and public service announcements. The campaign will support the nonprofit organization Save Ellis Island. Allen Sirkin, president and chief operating officer, said the budget was tripled on this campaign, compared with years past. During the first photo shoot in May, Christian Slater and Richard Belzer were among the celebrities shot by Phibbs. — A.W.