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POP ART: It seems Pop magazine’s new editor in chief, Dasha Zhukova, was serious about making the relaunched title as much about art as fashion. For the first issue, Zhukova has tapped Damien Hirst to design two covers, which both feature the 13-year-old Chicago-based fashion blogger Tavi Gevinson. Hirst has made his signature butterflies the backdrop of both covers and customized the title’s logo with polkadots. Meanwhile, Ed Ruscha designed a limited edition hardback cover of Pop to mark the launch of his show at London’s Hayward Gallery this fall.
“The new Pop launches at an exciting turning point in fashion, where the possibilities and potential for creativity are almost overwhelming,” said Zhukova. “The new era is more fluid than ever before; one where teenage girls in Chicago, fashion editors in Paris, street photographers from Berlin and bloggers everywhere…redefine the fashion landscape.” To wit, the title features an eclectic mix of subjects — Cicciolina dressed by Ricardo Tisci; a celebration of Margaret Thatcher as a fashion icon; an interview with the president of Liberia conducted by Barbara Bush, and a shoot in which Rodarte “celebrate U.S. stem-cell scientists,” according to the magazine.
The launch issue has 316 pages, and a spokeswoman for Bauer, its publisher, said advertisers include Prada, Dior, Louis Vuitton, Gucci, Chanel, Armani, Chloe, Mulberry, Tod’s and Roberto Cavalli. Pop has a cover price of 5 pounds, or $8, and hits newsstands Tuesday. — Nina Jones
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