Memo Pad: Playboy's Stock Hop... Free Falling... PR Changes...

Playboy Enterprises’ stock surged 42 percent to $4.07 on Thursday on reports that Iconix Brand Group is in talks to buy the company.

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LORENZO’S TOIL: Lorenzo Martone is out to turn Jessica White into a singer and Julie Henderson into a skin care entrepreneur. The two models are among Martone’s first clients at the new talent and public relations agency, Arc NY, that he’s launching with Ryan Brown, former director of marketing at Elite Model Management.White is taking singing lessons, and Arc NY will help find music management for her, said Martone, who is the fiancé of Marc Jacobs. Henderson is developing a skin care line utilizing antioxidant grapefruit extracts (her grandfather created the Henderson grapefruit). Also on the client roster are Victoria’s Secret model Alessandra Ambrosio, heiress Lydia Hearst, Fernanda Motta and Valeria Mazza. The women will remain with their respective modeling agencies for their fashion work. Arc NY will handle their publicity, licensing deals, endorsements, personal appearances and also organize one-off special events, such as the impending Nov. 22 baby shower of model Adriana Lima at the Gramercy Park hotel, said Martone.

Each client pays Arc NY a retainer for publicity work, and an additional commission on any business deals closed on their behalf. Separate from the new venture, Martone will remain working as a strategist at ad agency Chandelier Creative.

— David Lipke

Deborah Burns, the former senior vice president, chief content officer of Metropolitan Home, will report to Alain Lemarchand, president and chief executive officer of Hachette Filipacchi Media U.S. This was incorrect in a Memo Pad item on page 11, Tuesday.

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