Memo Pad: Playboy's Stock Hop... Free Falling... PR Changes...

Playboy Enterprises’ stock surged 42 percent to $4.07 on Thursday on reports that Iconix Brand Group is in talks to buy the company.

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PR CHANGES: Giulia Masla has resigned as Gucci’s director of worldwide public relations and events, leaving the company today (Friday). Masla joined Gucci in 1990 as public relations manager for Italy and five years later was promoted to her current post. During her 18-year tenure, she assisted a number of changes of the guard, working with Tom Ford, Domenico De Sole, Mark Lee, Alessandra Facchinetti, Frida Giannini and the current chief executive, Patrizio Di Marco.

Robert Triefus, Gucci’s director of marketing and communications worldwide, said, “Her contribution has been essential in building on the overall image and the positioning for both the Gucci brand and its creative directors on a global level.”

Meanwhile, Roberto Cavalli has promoted Massimo Veneziano Broccia to worldwide executive director of global communications, effective immediately. The move follows the arrival of Gianluca Brozzetti in September as chief executive officer. Veneziano Broccia, previously communications licenses director, will report to Brozzetti and will also be in charge of media planning. Prior to Cavalli, Veneziano Broccia, 32, was head of the Italian press office at Versace and also worked at Dior, Alberta Ferretti and Sergio Rossi.

— Alessandra Ilari and Luisa Zargani

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