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THROUGH A PINK LENS: Thomas Pink has beefed up its Web content with the launch of Pink TV, a series of service-oriented videos that went live on ThomasPink.com last week. The 12 shorts, each about two minutes long, are designed to educate the brand’s shirt shoppers with a mix of instructional and aspirational content. There’s a poetic primer on Jermyn Street (voiced by award-winning author and filmmaker William Boyd), the London street known as the center of bespoke shirts, and where Thomas Pink has a flagship, as well as a dissection of the brand’s shirt construction and design. Uninitiated consumers can also brush up on their shirt ironing and bow tieing skills — two of five tutorial videos in the “expert guides” section. “Thomas Pink prides itself on being the luxury shirt brand that combines British shirt-making heritage with distinctive style,” said Jonathan Heilbron, brand president and chief executive officer.
— Brenner Thomas