fashion-memopad
fashion-memopad

Memo Pad: People Are Talking About... Soon To Be a Ph.D Thesis..

Vogue is getting lots of buzz for its decision to put NBA star LeBron James on the cover of its April Shape issue — but perhaps not the kind it was hoping for.

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And while Los Angeles has long been at paparazzi saturation point, the Navarres were using their New York visit to craft a "plan of attack" on the East Coast. "This city's so empty! It's easy, we can do this!" Brandy quoted her husband as saying. New York, you've been warned. — Irin Carmon

SWITCHING SHIPS: At the same event, Atlantic president of consumer media Justin Smith let slip that he'd hired a new publisher, Jay Lauf of Wired. That title, which like WWD is owned by Condé Nast, has seen some business-side reorganization: in July 2006, then-publisher Drew Schutte was given oversight of both the magazine and its Web properties, followed by a January 2008 reorganization that sent Schutte to The New Yorker and gave group president and publishing director David Carey responsibility for Wired Media.

"We're in this period of Darwinian shakeout in this industry, and wherever you go, you'd want to go to a brand that has a strong connection to its audience," said Lauf, who said he'd subscribed to the Atlantic for about a decade. Smith said he was drawn to the broad advertising base, from consumer luxury to business-to-business that Wired draws, a model he'd like the Atlantic to emulate as it moves its business operations from Washington to New York. — I.C.

STILL ON THE CARDS?: Tishman Speyer Properties' bid of more than $1 billion for Manhattan's West Side rail yards won out Wednesday, which means an end to Condé Nast's desire to eventually move its offices there — or does it? Condé Nast was attached to the Durst Organization and Vornado Realty Trust's failed bid, but some wonder whether the magazine publisher might change sides now and possibly has a shot at office space under Tishman Speyer's plan. Morgan Stanley also is reportedly still interested but did not return calls for comment. A spokesman for Tishman Speyer said it's premature to comment on any companies that could be involved, and a spokeswoman at Condé Nast had no comment. — Amy Wicks
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