Memo Pad: Pat On The Back... Next In Line.. Hearst Hires

While it couldn't be said, strictly speaking, that the first-ever Tower awards given out by Hearst Magazines president Cathie Black on Tuesday offered a gold star for every student .

PAT ON THE BACK: While it couldn't be said, strictly speaking, that the first-ever Tower awards given out by Hearst Magazines president Cathie Black on Tuesday offered a gold star for every student — Cosmopolitan, Redbook and the shelter titles were snubbed altogether from the 14 winners — the list was conspicuously inclusive. Esquire won for story of the year with Timesman C.J. Chivers' article on the school massacre in Beslan, Russia (also nominated in that other competition, the National Magazine Awards), and for a how-to feature.

Taking home one award each were Harper's Bazaar for September photography, Popular Mechanics and Town & Country on Katrina-related topics, Good Housekeeping for a makeover package, CosmoGirl for its regular feature on a future female president and Seventeen for "innovation" on its "America's Next Top Model" partnership, a legacy of bygone editor in chief Atoosa Rubenstein. Quick & Simple cracked the ever-elusive code for a cover line with "Why you need to eat chocolate every day!" Favored child O, The Oprah Magazine swept three awards for best special section, the "president's award" for diversity and public service.

The one award that might have raised some eyebrows was that for cover of the year, since the September cover of Marie Claire that was singled out for praise both inaugurated the magazine's redesign and fared rather poorly on the newsstand — about 250,000 fewer copies sold than the comparable issues in the previous two years. Marie Claire's other award was no surprise, though, given that prizes themselves were named after the celebrated Hearst flagship building: it won photo of the year award for a fashion feature shot inside the Tower. — Irin Carmon

The Wall Street Journal named a successor to Paul Steiger on Wednesday, promoting Marcus Brauchli, 45, to managing editor of the financial paper effective May 15. Steiger, 64, will become editor at large, but will retire from the company by the end of the year as part of a corporate mandatory retirement policy at age 65.

"Marcus Brauchli is a superb journalist, who reported for Dow Jones Newswires and the Journal from more than 20 countries, and as global news editor oversaw Journal coverage from stock market downturns to the Sept. 11 terrorist attacks," said L. Gordon Crovitz, executive vice president of Dow Jones & Co. and publisher of The Wall Street Journal. Brauchli also help lead the paper during an extensive redesign earlier this year, which included shrinking the size of the paper in a move the company said will save close to $20 million a year. He also helped expand the Wall Street Journal from a two-section to a four-section paper, helped launch The Weekend Edition and develop the Wall Street Journal Online. The New York Times said Brauchli beat out his main competitor for the job, Paul Ingrassia, 56, vice president of news strategy for Dow Jones.
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